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Channel: Design Week - Branding

Branding David Beckham’s Unicef fund

Following its rebrand of children’s charity Unicef in the UK, Johnson Banks has created the identity for 7: The David Beckham Unicef Fund.

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Andrex repositions around cleanliness and routine

Sterling Brands has led a rebrand of Andrex which is reducing the size of its product range and focussing on personal hygiene.

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DixonBaxi rebrands Freeview

The consultancy has created the new visual identity for the digital television service, which will roll out to coincide with the launch of new product Freeview Play.

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North America’s USL soccer league launches adaptable logo system

The rebrand follows in the footsteps of last year’s MSL rebrand, which also saw a flexible logo system introduced.

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Club Med launches new identity

The consultancy has added a series of “triple triplet” words around the trident symbol logo, to increase emotional impact.

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Midday wrestles with Gran Luchito sauce brand to create new look

Midday has redesigned Mexican sauce brand Gran Luchito, giving it a new look that better explains its name, which translates as “Great Little Fighter” from the Spanish.

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Urbanspoon unveils new look

The new identity was developed following “lots of research on spoons”. 

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Barber and Osgerby designs for Royal Doulton

Barber and Osgerby has designed a set of tableware for Royal Doulton, which is celebrating its 200th anniversary this year.

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Art&Graft rebrands kids' television channel Boomerang

Boomerang - a sub-channel of Cartoon Network - has undergone a global rebrand with a focus on a “playground” design that will create a “fun, frantic, exciting world” for kids.

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Get your own logo – Red Logo Associates returns for Comic Relief

MultiAdaptor is bringing back its Red Logo Associates project, creating personalised logos in return for a donation to charity.

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Plain cigarette packaging “would save 2,000 lives each year”

A new study suggests that introducing plain packaging would stop one in 20 people from taking up smoking.

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Johnson Banks designs swift identity for Brighton Festival

This year’s festival has been guest-directed by author Ali Smith who set out her intentions for the festival with an explanatory statement involving migratory birds…

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Royal Mail launches inventors' stamps

GBH has designed the set of eight special stamps, which illustrate ten significant British inventions of the last 100 years.

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Elmwood revives Chad Valley toy brand

Elmwood has created a new identity for toy brand Chad Valley, which was set up more than 150 years ago and was at one stage among Britain’s leading toy-makers.

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Asda to refresh brand as it moves closer to Walmart

The big-four supermarket will adopt Walmart’s “Save Money, Live Better” slogan while also taking up the US retail giant’s sunshine logo. 

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